Play

Play is a service concept designed to address long-term disengagement and isolation by helping adults discover and sustain meaningful hobbies. While interest in hobbies is high, discovery and follow-through often break down due to fragmented information, low accountability, and lack of social reinforcement. Existing solutions focus either on content discovery or community, but rarely support the full journey from intent to sustained participation. This creates a gap between aspiration and action, resulting in low retention and limited long-term impact.