EliteFit
Objective
Role
Product Designer
Team
1 PM, 2 Designers
Timeline
2024
Context
EliteFit is a private wellness studio delivering integrated fitness and nutrition programs through a high-touch service model. As the business scaled, core workflows spanning onboarding, program delivery, communication, and progress tracking became fragmented across tools and manual processes. This increased cognitive load for clients, created operational dependency on individual coaches, and made it difficult to maintain consistency or measure outcomes. The lack of a unified system limited both experience quality and scalability.




